The PretendBuy Blog
Dispatches on dopamine, luxury you’ll never own, and the fine art of pretend spending.
Manifesto
Product
July 1, 2026 · 4 min readWhy We Built a Store Where Nothing Ever Ships
PretendBuy sells the best part of shopping — the moment you hit buy — and throws away the worst part: the bill, the box, the buyer’s remorse. Here’s the thinking behind it.
Read more →Psychology
Dopamine
June 24, 2026 · 5 min readThe Psychology of the Add-to-Cart Rush
Why does adding something to your cart feel so good — and why does the feeling evaporate the second it arrives? A quick, honest look at the dopamine loop behind retail therapy.
Read more →Guide
Getting Started
June 18, 2026 · 6 min readA Beginner’s Guide to Getting Rich in Dopamine Dollars
Every way to stack DD without spending a dime, how the bonus tiers and leaderboards work, and the fastest route from broke to Trillionaire. Your first-week playbook.
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